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Music lovers everywhere are rejoicing because Tidal finally debuted its much anticipated hi-fi streaming service, Tidal Masters. To the delight of audio purists, the music streaming company partnered with MQA (Master Quality Authenticated) to take high fidelity a step further.
Together with MQA, Tidal Master offers authenticated Master Quality music that is unwavering in its replication of the original studio session. This represents a breakthrough of epic proportion in home audio and music streaming performance. And you don’t have to be a pro to tell the difference – you can hear your music like you’ve never heard it before.
The music industry is just as excited as we are about MQA technology. Both Warner and Universal have recently partnered with MQA to convert their expansive music libraries. Why are they making the switch?
Universal Music Group’s EVP of Digital Strategy, Michael Nash, notes “With MQA, we are working with a partner whose technology is among the best solutions for streaming Hi-Res Audio, and one that doesn’t ask music fans to compromise on sound quality for convenience (Stereophile).”
Master quality music delivers your favorite song just as the original artist intended it to be heard. Every note is flawlessly replicated with zero quality lost between the recording session and your home. For everyday audio lovers, this means that the fidelity of your favorite analog records is compressed into MP3 size for streaming. As a result, you can essentially stream the studio experience.
Think of it like store-bought orange juice versus fresh squeezed orange juice. Sure, the store-bought kind is sweet and delicious, but fresh squeezed OJ puts a smile on your face. It has that je ne sais quoi of ripe, natural fruity goodness.
Since the dawn of streaming 20 years ago, we have been trading studio-quality sound for convenience. We have been settling for store bought OJ because, hey, it’s easy to drink and it tastes pretty good. We’ve been enjoying digital music on our computers and phones, but at the lower digital file wave quality.
With MQA and Tidal Masters, you can now stream your music and immerse yourself in analog quality sound. Thanks to hi-res streaming, you no longer have to make the digital trade-off to enjoy your music.
MQA delivers the technology that makes it possible to enjoy master quality audio in your home. Previously, you could only enjoy this quality if you could get your hands on an original recording. As MQA notes, this is “music so true, it’s like you’re there.”
To get here, the experts at MQA set out to solve a dilemma: small audio file formats discard parts of the original sound to save room. To remedy this, the company goes straight to the original recording and then uses new technology breakthroughs to pack this robust performance into a streamable file size.
The file is then decoded and played – immersing you in the original studio recording session. Your ears are wrapped in every nuance and emotion for an authentic and artist-approved experience.
Without an MQA receiver and top notch speakers, the experience is still better than your average CD. For audiophiles wanting the full experience, you can build a home audio solution for optimal delivery.
If you love music, MQA is going to change your life. Yes, it’s really that groundbreaking. The sound is so dimensional that you will want to re-listen to each of your favorite albums, over and over again. In a world ruled by smartphones and technology that disrupts our lives, MQA encourages you to disconnect so that you can reconnect.
This is technology as it was intended, bringing people together around a shared experience. Your family dance parties, romantic date nights at home, and solo listening sessions will never be the same. But don’t just take our word for it, hear it for yourself exclusively at BTA.
We have opened up a limited number of showroom appointments so that you can hear it for yourself – no strings attached. Reserve your spot to hear the future of music here.
Hurry, we are only opening up 5 free listening experiences!