In our everchanging fast-paced world, I am often asked “does music still matter”? Before I would hesitate to answer, but now, I believe I have an answer clearer than I have in many years… Yes, yes it does.

In the last few years, music seems to have become more and more convenient while simultaneously becoming lower and lower quality, all while no one seems to notice or care.

When did we decide that “good enough” was an acceptable way to describe our listening systems?

Good Enough is not good enough!

Now, along comes COVID 19… we enter a time when our whole world is slowing down for the first time in many, many years. Now, I am not going to get into the politics of this mess or claim to be a Doctor whose opinion on all things virus related should ever be listened to but, I do claim to be a bit of an aficionado on great-sounding music and the gear needed to reproduce it in the home.

People are really starting to care about and listen to music again. You see, music is many things to many people and when folks have time on their hands and need an escape, music is often the answer. Picture yourself sitting at home with your beverage of choice in hand and one of your very favorite “records” playing.  My goodness, that is relaxing.  You can just sit back and let the wonderful sounds wash over you… you haven’t been this relaxed in months, perhaps years.

Music is transportive. 

Music is cathartic. 

Music is a connector.

One of the greatest things about music is how it can take you straight to another time and place mentally.  When was the last time you put on a song from your youth… whenever that was.  What happened?  In only moments you are completely overtaken by a rush of memories, can anything else besides music do that? Now, picture yourself playing that same favorite for your kids, even your grand kids.  They will probably complain a bit and make fun of your “oldies” but, they will always remember the experience.  Who knows, you may even create a new music lover that ends up enjoying your music even more than their current offerings. We can only hope, right?

If you do not currently have a “great entertainment system” at home to enjoy your music on perhaps this is the perfect time to think about it getting one.  Music delivery has now come full circle, becoming outrageously convenient and simple, as well as delivering amazing sound at the same time.

You can easily stream all your favorite music on devices like the Roon player at sound quality levels only available to those with very big pockets.  All that quality with the ease of control from your computer, a remote, or the handheld smartphone you already carry everywhere with you.

These Roon players can easily integrate with a lot of great brands like NAD, Audio Control, Trinnov, and many others. Perhaps you still have a record collection from “back in the day”, well, we can set you up with a great turntable from companies like Thorens or Rega so you can enjoy them like you’re supposed to… again.

And the speakers! The speakers we offer can be either a beautiful part of your home’s décor, no matter the color, or even inside your walls, completely hidden from view if you wish.  We carry speakers from many companies such as Dynaudio, Sonance, Monitor Audio, Theory Audio, KEF, and JL Audio just to name a few.

There has truly never been a better time to enjoy what music can do for you than right now.

Ron Lennox is VP of Business Development at BTA and is always trying to save the world from bad Hi-Fi!