You might be asking yourself, “Why is BTA changing their name after nearly 20 years in business?”. Well, to tell you the truth, we had been thinking about changing our name for years to better match our broad technology footprint, but it seemed there was never a good time to do it. We also wondered how important it was relative to the effort it would take to execute a name change. Then the pandemic hit. While tragic in so many ways, it immediately enlightened us as to what having the word “theater” in our name really means for web searches and our ever growing social media footprint. We could not have planned an experiment on this grand of a scale if we tried. When everyone immediately stopped searching for movie theater tickets, our web search results related to theater dropped off too. And when all of this “digital noise” went quiet, we found that our actual message was a lot more effective! This is why we think now is the perfect time to take this over searched term out of our name and execute the plan we’ve had in our back pocket for the past five+ years!
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